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If you’re not reaching for whole wheat bread very often, you could be missing out on a host of health benefits.
Sara Lee Corp., one of ConAgra's larger customers, last month launched its Soft & Smooth bread, a loaf with Ultragrain that appears white, but is 30 percent whole grain.
Color preference End-users often prefer grain of a certain color such as the Chinese who prefer a red colored grain for the production of a popular alcoholic beverage, baijiu.
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