Sherwin-Williams' Aesthetic White comes up a lot when I speak with designers about their favorite neutral paints. It's also one of the brand's most-searched-for colors. So in my hunt to find the ...

As the end of 2022 approached, social media users saw an influx of lifestyle trends and influencers, such as the “vanilla girl” aesthetic ... there’s one white TikTok girl who blows up ...

She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort ...