Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box ... for life outside of football. "GMFB" share their thoughts ...

Just go for it, Jalen. Let it rip. Get a good night's sleep before Alabama football's Pro Day event on March 19, eat your ...

But one thing Williams has never done is grace the cover of a box of Wheaties—until now. With the slogan “The Breakfast of Champions,” General Mills has been celebrating extraordinary ...

Elite athletes Mikaela Shiffrin (@mikaelashiffrin) and Sage Kotsenburg (@sagekotsenburg) sped, carved, spiraled and twisted down the mountains of Sochi to earn gold medals and are now being ...

Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory over Illinois on Sunday after treating himself to some Weetabix, a ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

As it is now, the Blades would settle for the No. 5 seed in the Eastern Conference, and second behind the Wheaties, despite a 4-0 shutout win over the Regina Pats on Sunday. If the playoffs began ...

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.