Celebrating athletic achievements, Wheaties cereal has put legendary sports stars front and center since 1934. Here are some ...

Few things were more exciting when you were a kid than getting the prize inside the cereal box. If you grew up in the 1980s, ...

Wheaties is changing the game – literally. The cereal brand is honoring Miles Morales and Peter Parker, the superheroes of Marvel’s Spider-Man 2.

The cereal maker announced Thursday, May 2, 2024, that the orange packages with King on the cover will be available at stores around the U.S. later this month. (General Mills via AP) ...

PITTSBURGH (KDKA) - For nearly 100 years, Wheaties has built a reputation for not only being a longstanding breakfast cereal but also featuring many big-name athletes on its boxes around the globe.

Wheaties, the iconic brand that's pictured prominent athletes on its orange cereal boxes since the 1930s, will release a new box that features J.J. and T.J. Watt on the front.

As she gets set to defend her U.S. Open title, Gauff is going to be on the cover of a limited-edition box of Wheaties, the cereal maker announced Tuesday.

Her limited-edition cereal box will be available at major retailers for $6.19. Need a break? Play the USA TODAY Daily Crossword Puzzle.

ATLANTA — One of Atlanta's favorite daughters, Coco Gauff, has gotten one of sport's highest honors: her own Wheaties box. General Mills, the cereal company that makes Wheaties, unveiled the box ...

On February 11, 1997, General Mills, the makers of Wheaties, unveiled three new Jackie Robinson cereal boxes to be sold in stores nationwide. It was to commemorate the 50th anniversary of the ...

As she gets set to defend her U.S. Open title, Gauff is going to be on the cover of a limited-edition box of Wheaties, the cereal maker announced Tuesday. The U.S. Open begins next Monday.