HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets.

These screen-loving children are a part of Gen Alpha, the subsection of people who were born from 2010 — the year Apple iPads were first available to the public — until today.

That’s Gen Alpha. Screen-obsessed iPad kids? Alphas again. Beauty-store barbarian Sephora tweens stampeding through skin-care aisles and slathering their baby faces in retinol? Alphas, allegedly.

HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets.