Meta hails AI’s impact on its financial growth, with revenues up 22% and significant user engagement across its platforms.

How To Get Ad Creative AI-Ready In Search Ads Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

The ad industry has for years sought an ad creative taxonomy to help manage creative ad delivery across linear and streaming. “As we automate the [creative] supply chain, it’s really critical that we ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

With 17 years in the field of advertising, I remember a time when large creative teams would discuss the one spot they would create to hit different TV stations at key times for massive reach.

NEW YORK —In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...