Meta hails AI’s impact on its financial growth, with revenues up 22% and significant user engagement across its platforms.

As ad-supported streaming TV continues to expand, brands are experimenting with interactive ad formats and audience-based creative that give consumers the opportunity to engage with advertisements ...

How To Get Ad Creative AI-Ready In Search Ads Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

X will reportedly begin assigning an “aesthetic score” to ads, and so-called “beautiful ads” with better scores will actually ...

NEW YORK —In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

With 17 years in the field of advertising, I remember a time when large creative teams would discuss the one spot they would create to hit different TV stations at key times for massive reach.

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.