The Luxor hotel-casino, whose giant pyramid is an icon on the Las Vegas Strip, is spending $300 million to tone down its sphinx-and-mummy motif and transform itself into a hipper venue.

The goal: take the Egypt out of the pyramid to make it even more compelling for today's tourists. Over the next year, new Luxor will look decidedly more contemporary - or at least less Egyptian.

Luxor to shed its Egyptian imageLAS VEGAS – Only in Las Vegas could interest in a pyramid wane because it’s getting old. The black and bold Luxor opened in 1993 as an architectural tour de ...

The Luxor Las Vegas is remodeling its Pyramid Tower guestrooms. Moroccan and North African cultures inspired the refresh of the 1,715 standard king and two-queen rooms, which will continue through ...

The black pyramid of the Luxor, already unique among the over-the-top Strip resorts, this week got even more interesting with a new ad that left many scratching their heads, wondering, ...