Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Curious how AI is revolutionizing public relations? PR and AI professionals are harnessing AI to automate repetitive tasks, ...

Public relations is about more than just increasing brand visibility; it is also about building and maintaining an authentic relationship between a brand and its target audience. To establish a ...

The Public Relations Student Society of America (PRSSA) CU Boulder Chapter is the foremost organization for students interested in public relations and communications. We seek to advance the public ...