While marketing automation is focused on automating and optimizing marketing-related tasks, CRM software is primarily used to bolster the efforts of your sales and customer service teams.

Today, many businesses are using marketing automation in their operations. Cision PR Newswire reports that the marketing automation industry is expected to hit $8.42 billion by 2027.

Marketing automation is a concept we’ve been hearing a lot about this year. Though the concept isn’t exactly new, the technology has come a long way since its start in the late 90s.

5. Affiliate Marketing: we use Growsumo, which is the truest form of marketing automation. You outsource the creation of messaging and imagery to those who make a living marketing other companies to ...

Marketing Automation Tools for Printing Companies Here I am listing the most common marketing automation tools that printing companies should use along with information on the sales side of it all ...

Marketing automation does not merely assist with email marketing. Part of its appeal is its cross-functionality — it connects various marketing channels including social media, email marketing ...

Marketing automation technology helps law firms improve communication, control costs, enhance efficiency, and empower team members to focus on what matters – serving clients.

When you’re just getting started with marketing automation, the first and most important step is finding the right automation platform. Personally, HubSpot has been my go-to for many years.

Marketing automation can enhance the whole strategy that goes around lead management including lead generation, nurturing, and scoring, before heading toward conversion optimization.