The Inspire card “will allow us to speak to our customers, know our customers better and adapt to their needs,” he said. “It’s not a question of loyalty.

Canadians carry on average 12.2 loyalty cards, up 25 per cent in the last four years, according to marketing agency Bond Brand Loyalty. However, they only actively use about seven of them.

Canadians carry on average 12.2 loalty cards, up 25 per cent in the last four years, according to marketing agency Bond Brand Loyalty. However, they only actively use about seven of them.

In 1995, a little card fundamentally changed how retailers would understand their customers for decades to come.

The consumer watchdog has been urged to investigate the ‘scam’ that is supermarket loyalty cards. Former Labour leader Alan ...

Loyalty cards have already been used in some surprising ways in legal cases. In one instance, a man's loyalty purchase of a very expensive wine was used as evidence in a divorce case to prove he ...

That’s loyalty without points—the holy grail of all retailers and something for all brands to aspire to. MORE ABOUT LOYALTY CARDS: What the Optimum-PC Plus merger means for you ...

During the last 10 years a loyalty card model of companies partnering began to fade as they took the programs in-house hoping to keep the data for themselves and customers captive to their brands ...

The new Hortons’ card offers roughly the same rewards as Starbucks, with a far cheaper per-day price tag. But the clear champion is McDonald’s—especially during their buck-a-coffee promotions.

It seems like there is a loyalty card for everything these days, from airlines to drug stores. Now, a new app claims to make it easy to consolidate your loyalty cards right on your smartphone.