Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager ...

Why GA4 matters for SEOs in 2025 Google replaced Universal Analytics (UA) with GA4 on July 1, 2023. Later in 2024, UA became completely obsolete, which means you can’t use any of its properties now.

Google Analytics 4 introduces new features in 2024, including the Protected Audience API, to adapt to the phasing out of third-party cookies while enhancing AI-driven business insights.

Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform.

In a nutshell, Google Analytics 4 has lots of advanced capabilities—from cross-device data measurement to predictive audience to explorations. Supercharge your data strategy by setting up ...