Wendy’s clarified its intentions Wednesday, drawing a distinction between the company’s “dynamic pricing” strategy and “surge pricing” practices that charge more during times of peak ...

Strategies such as dynamic pricing and surge pricing mean that prices may change based on supply and demand, competitor pricing and a shopper’s browsing habits or location. Some price changes ...

Dynamic pricing employs machine learning and artificial ... Someone who needs to go home at that time may be willing to pay the surge price but others may wait it out,” he says.

Dynamic pricing, also known as surge pricing, demand pricing, or time-based pricing, is a strategy that allows companies to change prices based on current market demands. AI enhances this strategy ...

Dynamic or surge pricing is not new. Airline and hospitality companies such as Airbnb have benefited from dynamic pricing for years. Surge pricing is also currently used by ride-sharing giant ...

The use of surge pricing is extra anxiety-inducing ... The proliferation of dynamic pricing — meaning prices that fluctuate based on market conditions such as supply and demand — makes ...

Think happy hour, rather than surge pricing. Even dynamic pricing isn't a safe term to use, as it implies up or down. The thing about surge pricing for rideshare, and why consumers tolerate it ...

It's a tactic long used by airlines and hotels, as well as ride-hailing apps such as Uber, well known for "surge pricing" when drivers are busiest. But while dynamic pricing for live music is ...

If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things.

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