Wendy’s clarified its intentions Wednesday, drawing a distinction between the company’s “dynamic pricing” strategy and “surge pricing” practices that charge more during times of peak ...

Strategies such as dynamic pricing and surge pricing mean that prices may change based on supply and demand, competitor pricing and a shopper’s browsing habits or location. Some price changes ...

Dynamic pricing, also known as surge pricing, demand pricing, or time-based pricing, is a strategy that allows companies to change prices based on current market demands. AI enhances this strategy ...

Dynamic or surge pricing is not new. Airline and hospitality companies such as Airbnb have benefited from dynamic pricing for years. Surge pricing is also currently used by ride-sharing giant ...

The use of surge pricing is extra anxiety-inducing ... The proliferation of dynamic pricing — meaning prices that fluctuate based on market conditions such as supply and demand — makes ...

It's a tactic long used by airlines and hotels, as well as ride-hailing apps such as Uber, well known for "surge pricing" when drivers are busiest. But while dynamic pricing for live music is ...

It comes on the heels of a report from the NSW economic watchdog that found some types of surge pricing were, on average, costing households up to $300 a year more than flat-rate charges. Dynamic ...

including the use of dynamic pricing by primary vendors whereby prices surge based on demand. The use of dynamic pricing for concert tickets came to the fore in the U.K. in September when it was ...

If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things.

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