The future design language of Buick will incorporate not only the shield, but also new typography for the lineup, and an updated color palette and marketing plan that will begin to roll out over ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...