"Cloud White CC-40 by Benjamin Moore is my favorite go-to white. I use it for both contemporary and traditional spaces because it has a nice clean crispness, but also adds a hint of warmth.” ...

My favorite color is Benjamin Moore’s Simply White; I have been using this color for 15 years, and it just so happens that Benjamin Moore named it the color of the year in 2016.

MONTVALE, N.J.-- (BUSINESS WIRE)--Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its highly anticipated 2016 Color of the Year – Simply White OC-117.

Benjamin Moore China White (PM-20) "This is one of my favorite off-white colors to use. It has the slightest touch of gray in it to give the color some depth and keep it from being too stark." ...

2. Seapearl An off-white paint with coolness thanks to its gray undertones, Benjamin Moore's Seapearl reads as a light greige color that makes for an excellent backdrop color throughout the home.

According to Benjamin Moore Color Marketing Manager, Arianna Barone, 'Simply White is a bright white paint color with a subtle wink of yellow giving it just a touch of warmth.

Benjamin Moore announced its 2017 Color of the Year on Wednesday, and if you were disappointed by 2016's plain vanilla pick, Simply White, you might be pleasantly surprised.