Late last year, Wendy's debuted a new logo, its first for 29 years, and a new ad campaign from Publicis Kaplan Thaler. The new look dumped the boxy old Western lettering the restaurant chain used ...

By 2015, Wendy's plans to have half its 1,425 company-owned locations updated. Ultimately, Brolick wants the company to be seen as a "top-end" fast-food chain - better quality than McDonald's, but ...

Wendy’s is not the only company to modify its logo in the restaurant sector. Another sector behemoth Starbucks Corp. (SBUX) also resorted to several logo modifications to underline its growth ...