Starting in 2025, the Wendy's fast food chain said it plans to test "dynamic pricing." Similar to an Uber or Lyft rides, prices on the menu will fluctuate based on demand.

Wendy’s unveils dynamic pricing model plan The country’s second largest burger chain announced that starting next year, menu prices will fluctuate during the busiest times of the day.

(The Wendy's Company / Fox News) Wendy’s will reportedly spend $20 million to implement this along with digital menu boards that would reflect fluctuating prices in real time.

Wendy’s said the new digital menus could be used to “change the menu offerings at different times of day and offer discounts,” rather than change prices.

Similar to models at Uber and Lyft, people expected Wendy's menu items to vary in price during peak hours and slow periods of the day. The new pricing model was discussed as part of a $20 million ...

Wendy’s said the new new digital menus could be used to “change the menu offerings at different times of day and offer discounts,” rather than change prices. The menus were first shown in a ...

(Gray News) - Wendy’s will soon begin testing Uber-like surge pricing as early as 2025. The fast-food restaurant chain will begin testing dynamic pricing, meaning Wendy’s menu prices will fluctuate ...

Wendy’s CEO Kirk Tanner announced the new experiment during a call with investors. The Ohio-based company would be investing $20 million in digital menu boards that could update prices in real ...