An image of the smiling, cartoon Wendy in red pigtails floats above, looking more vivid and not quite so childlike. In an interview with The Associated Press, CEO Emil Brolick said the old logo ...

Wendy’s pigtails are ... company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain. Instead of the boxy, old-fashioned lettering ...

Wendy’s logo is getting a makeover, losing its old-fashioned Western-style typeface and slogan: “old fashioned hamburgers.” Wendy, and her signature pigtails, are getting more real estate.

Late last year, Wendy's debuted a new logo, its first for 29 years, and a new ad campaign from Publicis Kaplan Thaler. The new look dumped the boxy old Western lettering the restaurant chain used ...

Founder Dave Thomas created the Wendy's logo in his daughter's image back in 1969 when Melinda Lou 'Wendy' Thomas-Morse was just eight-years-old. From 1969 to 2013, the cartoon version of the girl ...

NEW YORK — Wendy’s pigtails are ... is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain. Instead of the boxy, old-fashioned lettering ...

Wendy's pigtails are ... company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain. Instead of the boxy, old-fashioned lettering ...

Its new pared-down logo, in the words of a ... trends while scaling back its message of "old-fashioned" burgers is probably a good move for Wendy's. But it also has to differentiate itself from ...

NEW YORK – Wendy's pigtails are ... is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain. Instead of the boxy, old-fashioned lettering ...

The speculation began in April after Wendy's rolled out its first new logo in almost three decades. The blogosphere erupted with stories that the fast-food giant, with its new softer, slightly ...