And the box of Soft Silver Blonde is able to replace $120 highlights. The process is so ... but stylist-favorite brand Wella created an easy at-home experience with the shade 10A Palest Ash ...

“The depth in her color creates movement and texture, while the multi-tonal highlights add that fresh, lived-in effect,” says Wella Professionals ... and warm mocha blonde, hand-painted ...

"This means you don’t need to use additional heat, which is what is usually applied with foil highlights to make the hair lighter." Regardless of the bleach used, less heat inevitably means a ...

“Cozy blonde is a term used to describe a super-low-maintenance approach to being a blonde,” says Michelle Cleveland, celebrity hair-extension artist and Wella master color expert. “The look ...

Whether you’re looking to brighten up your hair with minimal effort or to even out some now-contrasting highlights, a demi-permanent formula like the Wella colorcharm Demi-Permanent Hair Color ...

“In the past we have seen trends dominate fashion, such as the perm era, the highlight decade, balayage, vivid colors, and tonal work,” says Robert Eaton, Wella Professionals technical director.