Mobile responsiveness: This is a non-negotiable for any website or landing page. Recent data suggests that more than 60% of web traffic comes from mobile devices.

This special page (not your home page) is called a landing page, and its main purpose is to welcome visitors who just landed on your site and, as often as possible, to close the deal.

1. Create custom landing pages. Keep in mind that you aren't limited to a single landing page. You can create multiple pages, each customized to a particular type of visitor.

A landing page is a business website page designed for a digital marketing campaign. These pages include specific information ― often tailored to a specialty target customer ― that reflects ...

7. Test, track, and tweak Landing pages rarely convert perfectly on the first go. Test, measure, and improve. Once your page is live, let it run for a few weeks, then look at your data.

Wix, one of the best website builders on the market, offers a user-friendly Landing Page Builder that helps you create striking, informative landing pages without requiring coding knowledge.

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...

However, ranking your landing pages isn’t just about the information contained on a single page. It’s important to think about how your landing pages reflect and connect to your website, overall.

However, having the wrong landing page copy – and sometimes even the wrong page – impacts conversion and revenue. Ultimately, this affects the success of any campaign.

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...