Those two virtual worlds, “Walmart Land” and “Universe of Play,” let Roblox players collect new virtual merchandise, play games featuring popular toys and characters, earn toys from a ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that ...

The possibilities here are pretty widespread. Fortnite could team up with Walmart or another retailer like, say, Target or even Amazon, to sell exclusive products within the game itself.

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral ...

In the new experience, "Walmart Discovered," launched on Tuesday, players 13 and up can participate in a nomination system where they can vote on the best games, indie experiences and virtual items.