In the heart of New York City's Times Square, there are signs of an artificial intelligence (AI) revolution in marketing. In ...

and even virtual fashion shows. Virtual models like Lil Miquela and Shudu Gram have gained millions of followers and secured major brand deals, posing a new threat to traditional models.

Fashion brands are using virtual models to showcase its clothing. Some say it’s the future of fashion, others think it’s bad for real people. Here's what you need to know.

Retailers increasingly trialling AI fashion models and virtual try-on tech Images that use the AI versions will be watermarked to alert viewers that the imagery they are seeing was created by a ...