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Entrepreneurs, therefore, must reiterate their company's value proposition, i.e. a feature or attribute that makes a product or service appealing to customers.

For example, if you offer profit sharing or commissions, your employee value proposition is financially growing employees by sharing in successes. The best time to communicate your compensation ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to ...