I’ve learned that mapping the B2B buyer’s user journey is key to growing e-commerce sales. Doing so reveals the complexities of B2B customer needs. It’s important to build your B2B e ...

Customer journey mapping (CMJ ... beneficial for edtech because the motivation and user behavior in edtech is very different from classical e-commerce. There is always something more behind ...

The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the ...