If brands want to be remembered fondly by event attendees, experts say items with long-term usefulness outweigh cheap ...

Don’t get me wrong; I own swag items that I love dearly or use daily — in fact, I wrote the first draft of this with a pen from a career fair and a club crewneck.

Event gifting isn’t fluff. It’s a strategic tool that contributes to ROI, attendee satisfaction, and brand affinity. Done ...

Useful or Ethical We understand that you can't always find affordable useful and ethical swag. At least try to buy one or the other! Useful items can include durable ballpoint pens, carabiners or ...

Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at trade shows. Today, in an increasingly competitive marketing landscape, companies are recognizing the power ...

Effective trade show giveaways have another thing in common: they are useful. Their function meets a need or provides a convenience for recipients. Useful swag can attract attention, saving your ...

Some items are useful, such as Abbott Elementary Bento boxes (perfect for bringing lunch to the office), while others — a 1923 -branded lantern, for those dark nights on the range? — a little ...

Snappy, the all-in-one gifting platform trusted by more than half of Fortune 100 companies, announced the launch of Snappy Stores, a new swag solution that empowers organizations to create branded ...

Swag—items like tote bags, water bottles, keychains, USB keys, and others, all emblazoned with company logos—is a longstanding tradition at corporate conventions, industry meetups, and job ...