Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...

At the forefront of this is harnessing AI to redefine the way consumers discover and engage with fashion. In an exclusive interview with Rahul Dayama, Founding Partner of Urbanic, we explore the ...

Recognising this challenge, Bengaluru-based startup newme is attempting to build a homegrown fashion brand, similar to Urbanic or Shein, with a focus on GenZ. “We are targeting 375 Mn Indian ...

In a post-Shein, post-COVID India, where consumers expect fashion to be both affordable and expressive, Urbanic is positioning itself as a digitally-native brand that caters to the demands of ...