Universal Genève—also known as Universal, UG, or U-Genny from the Block (kidding)—is a historic Swiss watchmaker that’s developed a cult following over the last decade and a half.

Follow Author Dec 12, 2023, 10:04am ESTDec 13, 2023, 04:34am EST The Universal Geneve factory in 1956 in Carouge, a municipality in the Canton of Geneva Breitling ...

That is, until now. Breitling is bringing back Universal Genève Late in 2023, the investment group owners of Breitling, Partners Group, acquired Universal Genève for around CHF 60 million (~$70.5 ...

Universal Geneve might have ended up with a Hong Kong-based company in the late 1980s after the ‘quartz crisis’, which brought the Swiss watch industry to its knees, and languished for over ...

The word on the street was that new Universal Genève models would start to appear in 2025/6, with the portfolio of designs being overseen by Sylvain Berneron, Breitling’s creative director.

Why did Breitling acquire Universal Genève? For its first big deal ever, the Swiss watchmaker dropped US$69 million to buy the brand, formerly owned by Hong Kong-based Stelux Group ...

Universal Geneve might have ended up with a Hong Kong-based company in the late 1980s after the ‘quartz crisis’, which brought the Swiss watch industry to its knees, and languished for over ...