Under Armour's new 'smart shoes' (the HOVR Connected series) use an embedded chip and the MapMyRun app to give runners real-time data on their fitness performance, as well as post-workout stats.

Ferguson was among Under Armour’s NBA contingent that also included Josh Jackson, Dennis Smith Jr., and Will Barton that came through Las Vegas last month to debut the HOVR Havoc to a group of ...

Out of the two new shoe models Under Armour debuted, I tested the HOVR Phantom. It has an improved design that is made with a wax-based foam for better energy return, softness, and adaptivity.

The Infinite follows the HOVR Phantom and Sonic that were introduced last year, both of which will have their second version later this spring. Under Armour has also revealed the HOVR Guardian and ...

While the idea might seem trite, Under Armour is trying to provide its customers the perfect combination of new running technology with a running app for the digital age with its “HOVR” shoes ...

Under Armour's Hovr Sonic won't replace your fitness tracker or smartwatch, but these smart shoes offer extra insights about your runs that you can't get from many activity bands. Why you can ...

For 21 years, Under Armour has been developing apparel specifically designed for athletes — even performance pajamas for Patriots. Over the last decade, this effort expanded to include quality ...

So what’s the big deal? UA ECHO combines sculpted geometry, translucent overlays, and an asymmetrical speed-lace system with Under Armour’s signature HOVR cushioning, balancing form and ...

UA Flow is a durable one-piece foam design that's so grippy it eliminates the need for a rubber outsole, making Under Armour's lightest weight shoe yet. Meanwhile the UA HOVR is a proprietary foam ...

It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products ...