The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what exactly would change or when. The ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.

Dive Brief: Ben’s Original is again evolving its brand identity and introducing a new global brand platform, “Keep It Original,” according to a press release. The first campaign under the platform ...

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo.

In addition to getting $30,000 towards a school cafeteria makeover, the UNCLE BEN’S® Brand is also offering school foodservice operators a chance to win $1,000 toward cafeteria supplies or ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...