The University of South Carolina lost a trademark case against the other USC, Southern California. How much of a defeat it is remains to be seen. Letters of the law: Trojans own ‘SC’ logo ...

Recently, the University of Southern California defeated the University of South Carolina in a trademark dispute over the interlocking "SC" logo incorporated by South Carolina's athletic programs ...

Would a reasonable person confuse a USC logo on a garnet-and-black ball cap in Columbia, S.C., with the same letters on cardinal-and-gold sportswear worn by a Trojans fan at the Coliseum?

Court Sides With Trojans in “USC” Logo Dispute South Carolina loses a not-so-gentlemanly confrontation By Jonathan Lloyd • Published January 21, 2010 • Updated on January 22, 2010 at 9:23 am ...

Sep 28, 2024; Los Angeles, California, USA; The Southern California Trojans SC logo at midfield is seen before a game between the Wisconsin Badgers and the USC Trojans at United Airlines Field at ...

The USC Trojans are recruiting at an elite level, ... The video features the late hip-hop artist Nipsey Hussle and his tattoo of the interlocked "SC" logo. "Being from Cali, growing up here, ...