Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to use the ...
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...
Iconic Australian brand ‘UGG since 1974’ forced to change name amid legal fight with American giant
It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made business.’ ...
‘Extremely hard’: Aussie brand Ugg Since 1974 forced to change name amid bitter trademark battle
An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...
Business Insider15d
Your UGGs may not be the shoes you think they are
You probably have a pair of UGG boots in your closet. And just as likely, they're probably not the Australian-made shoes you think they are. Leather, fur-lined boots have a history that goes back ...
Ugg boots are back – and this time I’ll approach with caution
Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...
WUSA26d
Here's what you need to know if you want to wear your UGGs in the snow
UGG was founded in 1978 by Australian surfer Brian Smith and Doug Jensen. The boots made of sheepskin were popular among surfers in Australia in the early 1970s before being brought to the States.
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Australian ugg-boot maker forced to rebrand after trademark battle with American rival
and we also own the trademark here in Australia, New Zealand, where the boots originated, where ugg boots originated," Watts said. "But the Decker lawsuit has made it hard to share our story and ...
Bizcommunity10d
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. Source: www.unsplash.com There has been a long-running ...
WTHR26d
Here's what you need to know if you want to wear your UGGs in the snow
So, if you want to wear your UGGS out, there are options. UGG was founded in 1978 by Australian surfer Brian Smith and Doug Jensen. The boots made of sheepskin were popular among surfers in Australia ...