Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a ...
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New ...
Australian ugg retailer forced to change its name over US shoe giant
Todd Springthorpe from UGG Since 1974 said the brand was being sued by Deckers Outdoor Corporation — a US shoe company — over ...
‘Extremely hard’: Aussie brand Ugg Since 1974 forced to change name amid bitter trademark battle
An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.
Sydney Morning Herald11d
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
“Ugg boots have been around for a century. They were first made in World War I for pilots in their open cockpits,” said Australian Sheepskin Association (ASA) president Stephanie Morte ...
The Express Tribune13d
Australian Brand Forced to Remove 'Ugg' From Name After Trademark Battle With American Competitor
A trademark dispute forces an iconic Australian brand to change its name for international markets. Australian sheepskin boot ...
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...
Ugg boots are back – and this time I’ll approach with caution
Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...
Business Insider14d
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
and we also own the trademark here in Australia, New Zealand, where the boots originated, where ugg boots originated," Watts said. "But the Decker lawsuit has made it hard to share our story and ...
Bizcommunity9d
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. Source: www.unsplash.com There has been a long-running ...
The Australian11d
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
“We also own the trademark here in Australia and New Zealand … where Ugg boots originated. But the Deckers lawsuit has made it hard to share our story with everyone else within the world.