That's because they purchased American-made UGGs — not shoes from Australian brand UGG Since 1974. The brands are separate companies with little in common, aside from their nearly identical boots.

An Australian ugg-boot company has rebranded as Since 1974 after a legal battle with a US giant. Deckers Outdoor Corporation owns the Ugg trademark in more than 130 countries. For many Australians ...

In Australia, “ugg” is a generic term for any sheepskin boots. So, UGG Since 1974 would unlikely be able to establish exclusive rights to the term for sheepskin boots in Australia.

The brand “UGG Since 1974” has agreed to only use the wording “Since 1974” when selling their products outside of Australia and New Zealand after being locked in a legal battle with ...