Serif fonts, such as Times New Roman, Georgia and Garamond, are named as such because they feature these small but noticeable embellishments. In contrast sans-serif fonts, such as Arial, Helvetica ...

In the early days of digital screens, sans serif fonts were preferred to serif, as they improved legibility. The first digital typeface – Digi Grotesk – was designed by Rudolf Hell in 1968.

From the end of World War I until the 1960s, “Sans serif” fonts, distinguished by their lack of feet, or “serifs” on the ends of each letter, ruled typography’s proverbial roost.