There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and ...

Qualitative data reveals vital information about customers’ emotions, motivations, preferences and perceptions. Through methods such as interviews and focus groups, marketers can gather rich ...

For quantitative data, we have facts such as 3 percent of the world’s population at the time was killed, including 6 million Jewish people. A qualitative data source would be stories such as one ...

Pew Research Center often collects data through nationally representative surveys, and we use focus groups to supplement those findings in interesting ways and inform the questionnaire design process ...

Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods. Covers data collection, analysis, and ethical considerations.

Qualitative research uncovers the “why” Using methods like interviews, focus groups and ethnography, qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior.

Qualitative Analysis When conducting qualitative data analysis, there are some key considerations to address to ensure rigor, validity, and ethical integrity. Here are the top things to consider: ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series ...