Data is classified as one of two key types, qualitative or quantitative. But other categories of data exist within these types, including nominal, discrete, and more.

Qualitative Analysis When conducting qualitative data analysis, there are some key considerations to address to ensure rigor, validity, and ethical integrity. Here are the top things to consider: ...

30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such ...

Qualitative data reveals vital information about customers’ emotions, motivations, preferences and perceptions. Through methods such as interviews and focus groups, marketers can gather rich ...

Data does not have to be in numeric form - it can also be in words and descriptions. When undertaking fieldwork, collect any information that will be useful, and from alternative methods, e.g ...

There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and ...

Pew Research Center often collects data through nationally representative surveys, and we use focus groups to supplement those findings in interesting ways and inform the questionnaire design process ...

This presentation is called Qualitative Data Analysis for Digital Transformation. I joined Red Hat last October, effectively a year here in a couple of weeks.