The whole idea behind partnership brand marketing is to find customers where your company and brand do not compete: It not only provides your brand with additional credibility in aligning with another ...

An infographic (below) from SEMRush covers 12 essential platforms and media types that you can use to share your content. The piece breaks them into three core categories—owned, paid, and earned—to ...

There are three main types of distribution channel used by businesses: direct, modern and traditional. These are categorised by the steps a product goes through from the raw materials stage to ...

Place: where customers buy products (stores, online, direct). Distribution channels: traditional, modern, and direct methods. Factors: type, value, lifespan, shipping ...