Today’s fast and competitive environment has shifted what is required of a company’s chief marketing officer (CMO). The contemporary CMO is a business-savvy data science expert, as well as a ...
Established in 2013, the Kellogg Chief Marketing Officer Program is specifically designed to increase the odds of success for high potential candidates for a CMO or equivalent role. We enroll people ...
As the role of the chief marketing officer (CMO) evolves, so does the breadth of expertise that we can provide to organizations. Upon researching, I found that CMO representation on Fortune 1000 ...
Most recently, as Chief Marketing Officer at KFC US, Chavez successfully attracted younger, more diverse audiences to the brand, drove e-commerce growth, and launched the KFC Rewards loyalty program.