This logo will literally blend the two worlds, on a gradient from Twitch purple to whatever. “It will be used by our creators in a gesture of partnership and co-branding,” says Johnson.

Twitch is getting a new look ahead of this year’s TwitchCon in North America, bringing a new logo, new purple color, and new font to the streaming site’s branding.

Twitch kicked off the new look ahead of TwitchCon 2019, being held Sept. 27-29 at the San Diego Convention Center. The new marketing campaign carries the tagline “You’re already one of us ...

One that lets us step back so you can step up. As Twitch notes, the new designs don’t change its branding too much but bring a fresh look to everything from its icon, logo, font, and color.