That’s what customers told General Mills, Inc. (NYSE:GIS) after it cut artificial ingredients from Trix in 2016. The company has been listening to these complaints and says that it will be ...

Analyzing 65 cereal brands in 10 stores, the researchers noticed that characters on the front of cereal boxes marketed to adults tend to look straight ahead, while those on boxes marketed to ...

For Trix, the experience was much the same, Siemienas said. The company released its reformulated version of the cereal in January 2016, after testing 69 natural replacements for the bright yellow ...

Trix cereal recently held a contest to find an honorary “Real Trix Rabbit.” And guys, the competition was legit. According to General Mills, over 7,600 bunnies submitted photos.

The latest development in the Trix cereal saga conclusively proves at least one thing: Consumers remain deeply divided on the definition, and the importance, of eating healthfully.

For cereals, competing with chocolates or ice cream for sweet-tooth gratification won't be an easy feat. "If you're going to indulge, you're going to do it with something amazing," Mr. Sklar said.

Trix first debuted the fruity shapes in Canada in 1994, establishing its place in ‘90s pop culture history, especially among kids growing up in this era. Discontinued as a permanent item in 2005, Trix ...

"Trix first debuted the fruity shapes in Canada in 1994, establishing its place in 90s pop culture history, especially among kids growing up in this era." continues a press release announcing the ...

WASHINGTON — Breakfast behemoth General Mills, maker of Trix, Reese’s Puffs and Lucky Charms, said Monday it plans to remove artificial colours and flavours from its cereals by 2017, becoming ...