For Trix, the experience was much the same, Siemienas said. The company released its reformulated version of the cereal in January 2016, after testing 69 natural replacements for the bright yellow ...

MISSISSAUGA, Ontario — Trix cereal is finally returning to Canadian store shelves for good after a long hiatus and will be available in the ‘ 90s Classic Trix Fruity Shapes! While Trix was brought ...

The Canadian arm of the U.S.-based foodstuffs manufacturer just announced that Trix Cereal will be returning to grocery store shelves across the country this summer in its classic, fruity-shaped form.

General Mills Cereal marketing director Scott Baldwin says Trix was the first fruit-flavoured cereal that was colorful and fun when it was launched in 1954. Classic Trix, featuring the bright colours ...

Editor’s Note: Thank you to everyone who entered. Congratulations to winner Jim Luu. Canadian kids of the 90s rejoice. Trix cereal is returning to stores across Canada, and they’re back for good.

The latest development in the Trix cereal saga conclusively proves at least one thing: Consumers remain deeply divided on the definition, and the importance, of eating healthfully.

In a new interview, the company’s CEO Jeffrey Harmening said an update of the classic Trix cereal taught him how to serve evolving consumers and grow his business at the same time.

General Mills (NYSE: GIS) , the U.S.-based maker of multi-colored kids' cereal Trix, said it will bring back the original, artificially-colored version after customers complained. "Classic Trix ...

What Are Trix Trix is a breakfast cereal produced by General Mills. It has boldly colorful pieces of creal in the shape of flowers, grapes, rainbows, and orange and yellow crescents.