Certain Transformers figures are in demand due to their iconic status in the series. The original Optimus Prime, for instance, is far more coveted than his newer counterparts.

One of the sought-after action figures for Transformers fans will be a new Nemesis Prime, straight from the Transformers ...

It is now Autobots vs. Decepticons as Hasbro unveils their new Transformers Age of the Primes Action Figure 4-Pack. It is Ultra Magnus and Bumper vs. Horri-Bull and Nemesis Prime!

The official trailer for Transformers One is here, and we're already starting to see new merch for the upcoming film as well, including a Deluxe One 112 Optimus Prime, 4.5-inch Converting Action ...

An upcoming Transformers Studio Series action figure provides the biggest Grimlock toy yet, and it can recreate an iconic Bayverse movie scene.

Optimus Prime has fallen! Threezero has launched the limited edition Transformers Optimus Prime Sleep Mode MDLX Action Figure, which features the leader of the Autobots near death.

Transformers One toys Priced at $35.50 (was $50), this Optimus Prime figure has a neat "Power-Flip" gimmick that allows it to quickly convert between four forms. You can go from Orion Pax to a ...

Transformers One Prime Changer Optimus Prime (Orion Pax) 5′ Action Figures for Kids Age 6+ $19.82 Transformers One Prime Changer Alpha Trion, 5′ Action Figures for Kids Age 6+ $34.05 ...

The Prime Universe Skyquake action figure is inspired by the Transformers: Prime animated series 2 EPIC MODES: Transformers action figure converts from robot to Cybertronian jet mode in 29 steps.

A third action, the 5.75-inch tall Autobot Bluebolts, will also be included, and can transform itself into 6 different weapon accessories. Transformers Omega Prime project is live now on HasLab ...

Prime Changers, at $19.99 apiece, are simpler 5-inch Transformers, similar to Deluxe Class but with fewer steps. Orion Pax and Alpha Trion make up the first wave.

The figure itself will be priced at $169.99. The History of Bumblebee in Live-Action ...