While some described the video as “pretty dope” and “awesome,” many ... “I don’t know what Toys “R” Us is trying to do here but I do know that this commercial 100% comes off ...

A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example of public outcry in the face of the nascent technology, Forbes reported.

Toys 'R' Us just debuted its first commercial using OpenAI’s video-to-text program, Sora, and the internet is not impressed. The once-beloved toy store, which closed all its locations in 2018 ...

Learn More Retailer Toys R Us taps into AI-generated videos with its latest brand video, which uses OpenAI’s non-public generative AI video model Sora. The video, made with Sora by ad agency ...

The company says that The Origin of Toys "R" Us commercial was co-produced by Toys "R" Us Studios President Kim Miller Olko as executive producer and Native Foreign's Nik Kleverov as director.

Toys “R” Us has sparked online backlash after releasing ... AI enthusiasts were excited to see AI being used for commercial purposes, but critics found the footage to be repulsive.

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add ...

Toys'R'Us, the infamous toy brand says it’s created the world’s first-ever real brand commercial using OpenAI’s much-hyped text-to-video tool Sora. The minute-long video features an AI-made ...

Reactions online to the text-to-video technology, and how Toys ‘R’ Us used it here, have been a mixed bag. While some are marveling that “the use of generative AI in commercial work is here ...

Do you have fond memories of Toys “R” Us, back before private equity helped ... While some headlines are calling this the first commercial produced with OpenAI’s Sora, the press release ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...