PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest ...

F1 generated $2.04 billion in total sponsorship ... Business Journal. “Formula 1's unmatched global platform and tremendous growth trajectory align perfectly with our ambitions to accelerate our ...

2025 /PRNewswire/ -- Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership ...

For food and beverage brands, associating with sports and sporting events is vital to captivating their audience. As PepsiCo announced its worldwide partnership with Formula 1, both the food and ...

In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and ...

In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and producer ...