You know those dudes who come into your subway car, loudly proclaim that they are trying to make an honest living by selling candy, and then leave after being completely ignored by everyone?

The brand's longtime best-selling candy status in Japan has led to its popularity in the U.S. and other parts of Asia. Meanwhile, Zola Bakes has been creating alternative rainbow cookies since 2017.

Its acquisition of the long-selling candy continues Donan’s track record of reviving defunct products. It previously took over production of “saikoro kyarameru” (caramel candies packed in ...