Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.
Microsoft is listed as the third most valuable global brand in 2015, followed by IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald's, and Marlboro. Check out the top 20 list below, and the full report for ...
Brand value is crucial for airlines ... of top airline brands provides insight into the impact of brand value: Delta Air Lines: Delta has remained the most valuable airline brand globally.