Spirit Halloween has been fielding complaints about the meme after critics confused it for a real product sold by the store. 'This is not an officially licensed costume from our company,' the ...

Spirit Halloween has turned into more than just a destination for Halloween costumes this year, as the annual retailer has also found itself the focus of a viral meme. As the spookiest day of the ...

Journalist Kate Lindsay argued that Halloween now feels like a clout-chasing contest, focused more on social media than real-life fun. To understand today’s meme-inspired costumes, she explained ...

Halloween has been steadily succumbing to the chronically online for years now. As early as 2013, publications were noting memes’ slow creep into the Halloween-costume canon.

Meme costumes in the intervening years have just become another mode of Halloween fashion, but if there was a time when one or two might really take off and go viral on America’s sidewalks, this ...