I f Marysia or Matouk created toilet paper, it would have scalloped edges — but, it turns out, Charmin dreamed up the luxe concept first. Per the brand’s website, this was a purely functional ...

Charmin toilet paper is introducing Ultra Soft rolls with scalloped edges in the U.S. to make the tissues tear easier. One toilet paper company thinks it's solving a problem that apparently many ...

Business So long toilet paper squares? Scalloped-edge coming from Charmin for better wipe Updated: Oct. 02, 2023, 2:52 p.m. | Published: Oct. 02, 2023, 2:25 p.m.

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of ...

Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional ...

Wavy edges, Weaver said, are designed to solve the No. 1 problem consumers have with toilet paper: the incomplete tear. The dreaded incomplete tear. Photo illustration by Slate. Photo by Dan Kois.