This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why.

The Titleist Pro V1 and Pro V1x are played by more elite golfers than any other balls.© Titleist Titleist tested over 100 prototypes before settling on the core, aerodynamic package and other ...

Faster from core to cover, the new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin for more distance, while providing the ...

Titleist’s new Pro V1 and Pro V1x Radar Capture Technology (RCT) golf balls look and perform like your standard Tour-quality pellet — with a new wrinkle that can only be seen when the cover ...

Titleist’s 2023 Pro V1 and Pro V1x will be available globally on Jan. 25 for $54.99 per dozen. The colors include white (play numbers 1-4, 5-8 or all the same play numbers 00 or 1-99) and optic ...

Ten years after introducing the Pro V1, Titleist continues to make improvements to that groundbreaking golf ball, as well as to the lower-spin offshoot, Pro V1x. The latest versions debuted at last ...

Increasing performance through every single layer of the golf ball, the new Titleist Pro V1 and Pro V1x models are designed for longer distance, even more greenside spin and control and softer feel – ...